Qualified Travel Consultant
AN INNOVATIVE TRAVEL AGENT CERTIFICATE
PROGRAM TO BARBADOS
Beyond Your Imagination"
Tourism Authority Announces a Special Agents certification program designed to
help agents sell Barbados vacations more effectively. The program provides an
arsenal of critical information, sales support and incentives.
Agent Specialists will be selected from the USA's best-qualified professionals
selling the destination.
is working closely with the travel agent
community to bring you a whole family of special services and attention.
We will give you an experience to remember, a holiday "Just Beyond Your
Imagination". We are recruiting "Special Agents", who know
Barbados intimately, and are trained to deliver you a Holiday that is "The
Best It Can Be". Barbados Special Agents are Travel Consultants and Travel Professionals,
who understand the industry, have the right contacts and the technology to get
you the best service and value for that unforgettable vacation. Most importantly
a Barbados Special Agent has first hand experience of the places and activities
you might select and can give you sound advice.
The Internet will be an
integral part of the program and is used to promote the Special Agents to the
Traveling Public and the hundreds of thousands of browsers who use the Barbados
In addition it will help in recruiting and training agents with an on-line
database and home study program.
"We are using the
technology to extend our marketing reach, and provide information to a wide
public. Its an effective support to the very personal training and hands on
visits that the Travel Agent will receive",
said Hugh Riley, Director of Marketing and Sales, North America for the Barbados
Familiarization and Training
- Agents will use the Barbados
Tourism Encyclopedia to familiarize themselves with the many features of
Barbados and obtain answers to question which must be answered in order to
Home Study - The home-study
program will offer agents the tools to identify target clients and recommend the
perfect vacation experience; to meet their needs - and exceed their
Referrals - Travelers who
use the Barbados Tourism Authority Site and The Barbados Tourism Encyclopedia
will be encouraged to "Book
with a Special Agent". They will then be linked to the database of
Special Agents, and may select an appropriate local agent by; name, area, postal
code, telephone and specialty etc.
Promotion - Barbados will be
advertising and promoting its USA Internet site and The Barbados Tourism
Encyclopedia extensively. A major part of the promotion involves continuing the
sponsorship of a dive holiday. A new promotion will offer several "Deluxe All Inclusive Holidays in
Barbados" as well as other rewards to USA travelers. This promotion will
be advertised on the Internet and in the traditional media. Working on this are
Axses Inc, Internet Consultants, and Ruder Finn, Public Relations firm for the
Barbados Tourism Authority - USA offices.
Ian Clayton, Chairman of
AXSES, says " We are looking forward to a huge turnout for this competition
which will be fun and rewarding to everyone who participates. Its designed like
a treasure hunt where the user has to answer a question about Barbados. All the
answers are of course in the Barbados Tourism Encyclopedia".
QTC is a Special Agent
The First Step to Your Ticket to a Successful Vacation in Barbados
Web site by Tom Trowbridge
Win Win Solutions